Marketing Research Education Center:

The Insider's Guide.

We created the Marketing Research Education Center as a reference site for both marketing research beginners wanting to learn the fundamentals of market research and for more experienced marketers and market researchers looking for a quick refresher or access to statistical tools.

Tips, Techniques and Trade Secrets

In addition to our Statistical Tools (tests for significant differences, sample size calculator, etc.), we have provided several free White Papers related to marketing research fundamentals.

This paper presents the major steps in marketing research decision making process for conducting primary, quantitative research studies including:

  • identifying the research need,
  • deciding on the research approach,
  • determining the appropriate marketing reseaarch design,
  • marketing research data collection,
  • survey data analysis and
  • creating marketing research research reports.

This paper presents a compendium of common types of marketing research errors associated with conducting and reporting marketing research surveys.

This paper presents a brief outline on marketing research cost categories for both quantitative and qualitative research projects.

Latest reports.

Citizens Perceptions on Uganda's Governance.
Citizens Perceptions on Uganda's Governance.

Uganda Governance Monitoring Platform (UGMP) working with Research World International with support from the Democratic Governance Facility commissioned an opinion poll to acquire a better understanding of the social economic, political and cultural issues in Uganda. The idea was to examine the extent to which Ugandans participated in the last elections, their impressions of the process and outcome, the aftermath of elections in terms of the economic situation and their own welfare, as well as confidence in key government institutions.

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Post Nomination Opinion Poll Report
Post Nomination Opinion Poll Report

Assessing the opinions and perceptions of voting-age Ugandans on the 2016 general elections

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Political Temperature pre-2016 Elections
Political Temperature pre-2016 Elections

The strategic purpose of the survey was to measure public attitudes, opinions and behaviors on politics, governance, and civic issues so as to inform the public debate about national democracy, intra party democracy and competition, choices and drivers of choices

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Survey: National ID Registration Exercise
Survey: National ID Registration Exercise

To raise evidence-based recommendations to the Electoral Commission and other stakeholders on the component of the National Voters Register for the 2016 elections part of which data is to be extracted from the general National Information Security Information Systems data collected in this exercise

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Presentation Report Series 2014
Presentation Report Series 2014

Monitor Publications Limited & Uganda Governance Monitoring platform commissioned RWI to conduct a national representative opinion poll in April 2014 with the aim of assessing the opinions and attitudes of voting-age Ugandans two years to 2016 general elections.

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Opinion Poll Presentation
Opinion Poll Presentation

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